B1f1 Privacy Policy — Personal Data Protection for Malaysian Platform Members
B1f1 values the privacy of every member. This page clearly and transparently explains how we collect, store, use, and protect your personal data as a user of the b1f1.my platform. Please read it carefully before using our services.
Important Notice: This Privacy Policy forms part of the binding agreement between you and b1f1. By registering an account and using the b1f1.my platform, you are deemed to have read, understood, and agreed to all provisions of this Privacy Policy. b1f1 reserves the right to update this policy at any time — you will be notified via email or in-platform notification whenever a material change is made.
Table of Contents
B1f1's Six Core Privacy Commitments to Every Member
Before you dive into the full details of this Privacy Policy, here is a summary of the six core commitments that guide how b1f1 handles the personal data of all our members. These commitments are not empty promises — they are the foundation of trust we have built together with more than 500,000 Malaysian players.
High-Grade Data Security
B1f1 uses the same 128-bit SSL encryption technology employed by Malaysia's leading banks such as Maybank and CIMB to protect all data transmitted between your browser and our servers. This means your personal and financial information — including your Touch 'n Go eWallet or DuitNow account details — cannot be intercepted or accessed by unauthorised parties.
No Sale of Data to Third Parties
B1f1 has never and will never sell, rent or exchange members' personal data to any third party for marketing or commercial purposes. Your information is used solely for purposes directly related to the b1f1 services you use — nothing more. This is an unwavering commitment that has held firm since b1f1 first began operations.
Full Transparency in Data Usage
We believe you have the right to know exactly how your personal data is used. This Privacy Policy is written in plain, accessible language — not confusing legal jargon — so that every b1f1 member can clearly understand their rights. We have nothing to hide about the way we handle your data.
You're in Control
As a b1f1 member, you have the full right to access, correct, delete, or restrict the use of your personal data at any time. You may also withdraw consent for marketing communications with no penalty. Exercising these rights is straightforward and can be done directly through your account settings or by contacting our team.
Malaysian Legal Compliance
B1f1 is in full compliance with Malaysia's Personal Data Protection Act 2010 (PDPA) and all relevant regulations in force. Our data management practices are designed and periodically audited to ensure ongoing compliance with the legal requirements applicable to online gaming platforms in Malaysia.
Protection Against Data Breaches
B1f1 has a comprehensive incident response procedure in place to address any data breaches that may occur. In the event of a breach affecting your personal information, we are committed to notifying you within the timeframe required by law and taking appropriate remedial action without delay.
Why Your Privacy Matters to b1f1
In today's digital age, personal data is an extremely valuable asset. When you register an account with b1f1, provide your identity card details, or make transactions using Touch 'n Go eWallet or GrabPay — you are entrusting a portion of your personal information to us. b1f1 does not take this responsibility lightly.
We recognise that many online gaming platforms are less than transparent about how they handle user data. At b1f1, we take a different approach — we believe that robust privacy practices and full transparency are the foundation of lasting trust. Malaysian players who choose b1f1 want not only the best gaming experience, but also the confidence that their personal information is in responsible hands.
This Privacy Policy explains — in clear, straightforward language that any Malaysian user can understand — every aspect of how b1f1 handles members' personal data. This includes what data we collect, why we need it, how long it is retained, who may access it, and what rights you have over that data. We want you to make informed decisions when using the b1f1 platform.
Key Definitions: In this Privacy Policy, "personal data" refers to any information that can directly or indirectly identify you as a specific individual — including your name, identity card number, phone number, email address, residential address, bank account details, and any other information you provide to b1f1 while using our platform.
Full b1f1 Privacy Policy
Information We Collect
B1f1 collects various types of personal data from members depending on how you interact with our platform. The following are the main categories of information we collect:
Personal Identification Information:
- Full name as stated on your Malaysian identity card (MyKad)
- Malaysian identity card number (IC number) or passport number for foreign residents
- Date of birth
- Gender
- Current residential address
- Nationality and country of residence
Contact Information:
- Active mobile phone number
- Valid email address
Financial Information:
- Payment method details you have registered — including your Touch 'n Go eWallet, GrabPay, Boost, or ShopeePay registered phone number, or your DuitNow and FPX account number
- History of deposit and withdrawal transactions at b1f1
- Information required for AML and KYC compliance
Platform Activity Information:
- Gaming history including game type, bets placed and outcomes
- Login and logout records, including timestamps and IP addresses
- Device information (device model, operating system, browser version)
- Approximate location information based on IP address
- Records of interactions with the b1f1 customer support team
How We Collect Your Data
B1f1 collects your personal data through several different channels:
- Directly from You: When you register a new account at b1f1, complete the KYC verification process, make a deposit or withdrawal, contact our support team, fill in any in-platform forms or surveys, or update your account profile information.
- Automatically through Platform Use: When you browse b1f1.my or use our mobile app, our systems automatically collect certain technical information such as your IP address, browser type, pages visited and time of visit. This is done through cookies and other tracking technologies described in Section 6.
- From Authorised Third Parties: In certain cases, b1f1 may receive information about you from legitimate third parties, such as identity verification service providers or financial institutions, for KYC verification and AML compliance purposes. b1f1 only receives such information when strictly necessary and through secure, authorised channels.
b1f1 Note: We never collect your personal data without your knowledge. All data collection is carried out transparently, and you are always informed of the information required during the registration and verification process at b1f1.
Purpose of Personal Data Use
B1f1 uses the personal data we collect solely for legitimate purposes directly related to the services we provide. Below is a full list of how your data is used at b1f1:
| Purpose of Use | Types of Data Involved | Legal Basis |
|---|---|---|
| B1f1 member account management and verification | Name, IC, email, phone | Performance of a contract |
| Processing of deposits and withdrawals | Payment information, transaction history | Performance of a contract |
| KYC & AML Compliance | IC, financial information | Legal obligation |
| Fraud detection and prevention | Device information, IP address, account activity | B1f1's legitimate interests |
| Customer support and complaint resolution | All relevant information | Performance of a contract |
| Delivery of promotional communications and bonus notifications | Email address, phone number | Your consent |
| B1f1 platform analytics and improvements | Anonymised usage data | B1f1's legitimate interests |
| Responsible gaming monitoring | Gaming history and betting patterns | Legal obligation |
B1f1 will not use your personal data for any purpose beyond those listed above without first obtaining your renewed consent, unless such use is required under applicable Malaysian law.
Data Sharing & Disclosure
B1f1 does not sell, rent, or trade members' personal data to any third party. However, in certain limited circumstances, b1f1 may need to share some of your data with the following parties:
- Payment Service Provider: When you make a deposit or withdrawal via Touch 'n Go eWallet, GrabPay, Boost, ShopeePay, DuitNow or FPX, the necessary transaction information will be shared with the relevant payment service provider to enable transaction processing. These providers are subject to their own privacy policies, which meet Bank Negara Malaysia's standards.
- Game Software Provider: Third-party game providers that supply games to the b1f1 platform may receive non-personally identifiable game statistics for the purposes of technical reporting and game fairness audits.
- Identity Verification Service Provider: For KYC verification purposes, b1f1 may engage third-party service providers that specialise in identity document verification. These providers are bound by strict confidentiality agreements with b1f1.
- Regulatory Authorities & Law Enforcement: b1f1 is required to disclose certain information to Malaysian regulatory authorities or law enforcement agencies when mandated to do so by applicable law, including but not limited to the Royal Malaysia Police (PDRM), Bank Negara Malaysia, or the Financial Intelligence Unit (UPK).
- Business Merger or Acquisition: In the event of a merger, acquisition, or sale of b1f1's assets, members' personal data may be transferred to the new entity. b1f1 will notify members of any such changes via in-platform notifications and email.
b1f1's Commitment: In all instances of data sharing described above, b1f1 ensures that the receiving party is bound by confidentiality and data security obligations that are equivalent to or higher than the standards we uphold ourselves. None of your personal data will be shared with any parties outside the above list without your explicit consent.
Data Storage & Security
Retention Period: b1f1 retains members' personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable Malaysian law. In general:
- Active account data – retained for as long as your b1f1 account remains active
- Closed account data — retained for a minimum of 7 years after account closure for AML compliance and financial audit purposes
- Financial transaction records — retained for a minimum of 7 years in accordance with Malaysian legal requirements
- Customer support communication logs – retained for 3 years from the date of communication
Technical Security Measures: b1f1 implements a range of technical and organisational security measures to protect members' personal data against unauthorised access, loss, destruction, or unlawful disclosure:
- 128-bit SSL encryption for all data transmitted between your browser and b1f1's servers
- Data-at-rest encryption for all data stored in the b1f1 database
- Strict role-based access control (RBAC) — only b1f1 staff with a legitimate business need are permitted to access members' personal data
- Intrusion detection systems (IDS) and multi-layered firewalls that actively monitor for threats 24/7
- Regular independent security audits to identify and address vulnerabilities
- Strict password management procedures for all b1f1 staff
- Mandatory cybersecurity awareness training for all b1f1 staff who handle personal data
While b1f1 takes all reasonable steps to protect your data, no security system can be guaranteed to be 100% secure. You also play an important role in keeping your account safe — use a strong password, never share your login credentials with anyone, and stay alert to phishing attempts that may impersonate b1f1.
Cookies & Tracking Technologies
B1f1 uses cookies and similar tracking technologies to enhance your user experience and gather analytical information about how our platform is used. Below is an explanation of the types of cookies used by b1f1:
- Essential Cookies: These cookies are essential to the functioning of the b1f1 platform and cannot be disabled. They are used to maintain your login session, store language preferences, and ensure account security. Without these cookies, the b1f1 platform will not function properly.
- Performance Cookies: These cookies collect information about how you use the b1f1 platform — the pages you visit most frequently, time spent on each page, and any errors you encounter. All information is collected anonymously and used by b1f1 solely for platform improvement purposes.
- Functional Cookies: These cookies allow the b1f1 platform to remember the preferences and settings you have chosen — such as your preferred bet size or the types of games you play most often — to deliver a more personalised experience on every visit.
You can manage or disable cookies through your web browser settings. Please note, however, that disabling certain cookies may affect the functionality of the b1f1 platform. For more information on managing cookies in your browser, please refer to your web browser's help documentation.
Your Rights as a Data Subject
Under Malaysia's Personal Data Protection Act 2010 (PDPA) and b1f1's internal policies, you have the following rights regarding the personal data we hold about you:
Right to Access Data
You have the right to request a copy of all personal data that b1f1 holds about you. Data access requests can be submitted by email to [email protected]. b1f1 will fulfil such requests within 21 business days from the date a complete request is received.
Right to Rectification
If you find that the personal data b1f1 holds about you is inaccurate, outdated or incomplete, you have the right to request a correction. You can update most of your profile information directly through your b1f1 account settings, or contact our support team for changes that require additional verification.
Right to Erasure
You have the right to request the deletion of your personal data from b1f1's systems under certain circumstances — for example, when the data is no longer needed for the purpose it was collected, or when you withdraw your consent. Please note that this right is not absolute — b1f1 may need to retain certain data to fulfil legal obligations such as AML requirements.
Right to Restrict Processing
Under certain circumstances, you have the right to request that b1f1 restrict the processing of your personal data — for example, while you are disputing the accuracy of that data or during an appeal against a b1f1 decision relating to your data.
Right to Withdraw Consent
For data processing based on your consent — in particular, the sending of marketing and promotional communications — you may withdraw that consent at any time with no penalty. You can unsubscribe from b1f1 promotional emails via the "unsubscribe" link in any email, or through the notification settings in your account.
To exercise any of the rights above, please send a written request to [email protected] with the email subject line "Personal Data Rights Request". Include your full name and IC number for identity verification purposes. b1f1 will respond to your request within 21 business days.
Cross-Border Data Transfers
As a platform operating primarily in Malaysia, b1f1 stores the majority of members' personal data on servers located within Malaysia. However, in the context of using certain technology service providers, some data may be processed in other countries.
In such cases, b1f1 ensures that any cross-border data transfers are carried out with adequate safeguards in place, including:
- Use of approved standard data transfer agreements
- Transfers only to countries with an equivalent or higher level of data protection
- Implementation of appropriate technical and contractual safeguards to protect data during transfer
B1f1 never transfers members' personal data to countries that lack adequate data protection frameworks without appropriate contractual safeguards in place.
Protection of Children's Data
The b1f1 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18. b1f1's registration system is designed with robust age verification checks to prevent minors from creating an account.
Should b1f1 discover that we have inadvertently collected personal data from a minor, we will take immediate steps to delete that data and close the account in question. If you are a parent or guardian who believes your child has registered an account with b1f1, please contact us immediately at [email protected].
A Note for Parents: If you share a device with children at home, always keep your b1f1 account secured with a strong, hard-to-guess password. Log out of your b1f1 account when it is not in use, especially on shared devices. The best protection against unauthorised access starts with you.
How to Contact Us About Privacy
If you have any questions, concerns or complaints regarding how b1f1 handles your personal data, or if you wish to exercise any of the rights outlined in this Privacy Policy, please contact us through the following channels:
- Email: [email protected] (please state "Data Privacy Enquiry" in the email subject line)
- Live Chat: Available 24/7 directly on the b1f1.my platform
The b1f1 privacy team will endeavour to respond to all privacy-related enquiries within 2 to 5 business days. For more complex complaints or data rights requests that require identity verification, the response period may be extended to up to 21 business days.
If you are dissatisfied with b1f1's response to your privacy complaint, you have the right to lodge a complaint with the Personal Data Protection Commissioner of Malaysia (JPDP) through their official channels.
Changes to This Privacy Policy: b1f1 reserves the right to update this Privacy Policy from time to time to reflect changes in our data management practices, new legal requirements, or changes to the services we offer. The latest version of this Privacy Policy is always available on this page. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to revisit this page periodically.
Summary of Your Personal Data Rights as a b1f1 Member
We want to make sure you have a clear understanding of your personal data rights at b1f1. Here is an easy-to-follow visual summary — keep this for your reference.
Right to Access – Know What We Hold
You may request a copy of all personal data that b1f1 holds about you at any time. Send an email to [email protected] and we will provide a full report within 21 business days.
Right to Rectification — Correct Inaccurate Information
If any information in your b1f1 account is inaccurate, you can request a correction through your account settings or by contacting our support team. Keeping your data accurate is important for the security of your account.
Right to Erasure – Request Deletion of Your Data
Under certain circumstances, you may request that b1f1 delete your personal data. Please note that we may need to retain some data to fulfil legal obligations, such as AML requirements, even after a deletion request has been made.
Right to Withdraw Consent – Opt Out of Promotions
You may opt out of promotional emails and SMS from b1f1 at any time via the unsubscribe link or your account notification settings. Withdrawing consent will not affect the core b1f1 services you use.
Right to Complain – Report Your Concerns
If you are unhappy with how b1f1 handles your data, you have the right to raise a complaint directly with b1f1 or with Malaysia's Department of Personal Data Protection (JPDP). We are committed to addressing every complaint seriously and transparently.
Other Documents Related to b1f1's Privacy Policy
This Privacy Policy should be read together with the other documents that form the overall b1f1 user protection framework. Below are links to related documents we recommend you review.
Terms & Conditions
The primary documents governing the relationship between you and b1f1, covering platform usage rules, deposits, withdrawals and bonuses.
Responsible Gaming
A comprehensive guide to playing in a healthy and responsible manner at b1f1, including the self-management tools available to you.
Frequently Asked Questions (FAQ)
Answers to the questions most frequently asked by b1f1 members, including those relating to privacy and data security.
Questions About Data Privacy at b1f1? We're Here to Help
Your privacy is our priority, and we are always ready to address any questions or concerns you may have regarding the management of your personal data at b1f1. Please do not hesitate to get in touch with us.
For specific enquiries relating to privacy and personal data protection, please email us with the subject line "Data Privacy Enquiry" so it can be routed directly to the responsible team. We are committed to handling every privacy enquiry with care, thoroughness, and within a reasonable timeframe. Your trust in b1f1 is something we hold in the highest regard, and we will not let you down.
Your Privacy Is Protected at b1f1 – Register and Start Playing Today!
With a transparent Privacy Policy and a strong commitment to personal data protection, you can play at b1f1 with full confidence that your information is in safe and responsible hands. Join over 500,000 Malaysian players who already trust b1f1 today!